"The
5 Reasons Why You *Must* Get Into the Software Industry Today"
by
Mike Chen
No matter what industry you're in, it's absolute vital that you either
sell software or offer free software to your customers.
By the time you are done reading this article, you will understand why.
1. "It's the Product, Stupid"
No amount of marketing "how to" is going to make up for not
having a killer product.
People are sick of being told how to do it. They want something that
will "do it" for them.
Software does just that ... It *does* things for people.
Stop trying to sell "how to" and start selling instant solutions.
That's where the real money is.
2. Downloadable Viral Marketing Tools
OK, so you don't want to sell software. Fair enough.
You're crazy if you don't use software as a viral marketing tool.
Many of the largest lists on the Internet were built using free
software downloads as an enticement for subscribing.
You can easily add viral twists to these tools and before you know it
hundreds or even thousands of sites could be
offering your free software - becoming virtual newsletter subscriber
magnets.
What if you created just one new tool like that a week?
How big would your list be inside of 6 months?
3. Create Value-Added Customer Helper Apps
What if you were to create applications that simply added value to your
existing products and services?
How much higher would your customer satisfaction be if you created
various software tools to teach, train, support,
or otherwise help your customers?
How many more sales would that added customer satisfaction generate for
you without any additional effort year after year?
4. Upsell Products
As you probably know, selling new products to existing customers is the
easiest way in the world to make money.
It's 5 times easier to sell to an existing customer than it is to
acquire a new one.
Why not create new products using "Make Your Own Software" and sell
them to your existing customer base?
Instant profits.
5. Highest Profit Margins in the World
Electrons are free.
If you're selling an instantly downloadable product, your product
fulfillment costs are virtually nil.
Plus, in the software industry there is no inventory to manage, so it's
probably the easiest business in the world to manage as well.
===
Mike
Chen was one of the pioneers of the software security industry and is a
widely respected Internet Marketing expert. Mike's newest product, "Make
Your Own Software" allows even those who
don't know a single line of code to create software programs instantly.
EDITOR'S
NOTE: "Make
Your Own Software" has our highest
rating. It's a mission-critical tool. Click here
to read the review of it
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